Rocket (126579776) wrote:The question that comes with vaulting is simply this - Why?
If there is a technical limit on what the store can hold, then that is a good enough reason. Simply state that as a fact and be done with all the second guessing. But that has not been stated and nor will it, because we all know the store can hold infinite themes. Next answer.........
You guys enjoy the revenue pop. These have always driven a spike in revenue for Zynga and for you. These stagnant themes suddenly become very popular as panicked decorators race to save what they love, and the few resellers that still try to resell buy up stock for future gouging. There's no shame in admitting this. Simply call them business decisions and be done with it.
The rub comes when you move too quickly or inconsistently. It sounds like you are about to become more consistent in retiring themes. Good business decision. It hurts your decorators, helps the few remaining resellers, but pumps up your revenue. And it stirs the pot of interest around the chosen theme. We've got around 2.5 years of themes in the store based on my rough estimate. That's about 65 themes. You guys need to pick a range for theme counts and keep the active number within that range. I'd suggest that your top 20 best sellers over the last 18 months never get chosen for removal. You need to pick themes to vault from your bottom 20. We also need lead time for vaulting. 2 weeks notice isn't enough when you've got 4 themes going out at once. Some players don't have the money they'd like to spend and they suddenly feel very gouged. That ain't right. And you need to start a constant movement of vaulted items into the YoDepot. This is a messy process, but every theme has a few staples that transcend the theme. Doing this is the price you pay to give the olive branch to your decorators. And hey, make sure you publish the list of items you are going to vault BEFORE you finish the vaulting period. Decorators can focus their resources on the stuff they will actually be losing rather than the stuff that will still be there. It's not ethical to announce a vault, allow them to buy dozens of something, and then put that item in the YoDepot. At the very least you should refund their purchases if this happens.
Yeah it's a lot, so here is the TLDR list -
1. Be honest about why themes are vaulted.
2. Be consistent in the timing of vaulting.
3. Have a plan for picking themes to vault.
4. Don't vault more than one at a time.
5. Have a consistent process for selecting items for the YoDepot.
6. Announce YoDepot items quickly and never after the vaulting is complete.
7. Treat your decorators like core customers. They are.
Skylar Heartbinder (119863787) wrote:Please and Thank you! For me the Ice Patches, Roadside Snow and the Icicles are the ones I use the most, but all are keeper type items!
Mizz Libra (136290570) wrote:So, understanding this correctly, those 4 themes (Family Christmas, Victorian Christmas, Home for the holidays and Whimsical Yuletown are still entering the vault in 12 days from now?
As for feedback: 14 days is too little time for 4 themes at once. 2 themes in 14 days would be more reasonable.
At this exact point with many players either unable to log into the game at all or experiencing more lag than usually I wish the vaulting could be postponed until the game runs properly with HTML5.
Furthermore I would like the items that will be moved into the Yodepot to be announced very early on, so that I can skip them in my stocking up process. Many players have large inventories, me included, and don't want to wait until last moment to start shopping, not knowing which items can be skipped because they will still be available in the Yodepot.